The Communication-Engagement Link
Tuesday, December 18th, 2007Organizational leadership that can clearly communicate their company’s vision, mission, purpose, strategic direction, etc. and can clarify the roles and expectations for each member of the organization tend to more effectively engage their workforce. Strong and consistent communication strengthens organizational trust.
A recent article by Nic Paton, titled “Clarity the Key to Employee Engagement“, found on Management-Issues.com addresses this topic and provides supporting research from Watson Wyatt. The article points to a WW poll of 14,000 employees across Europe that posits that organizations that provide employees with a clear “line of sight” to company vision and direction tend to have a much more committed, engaged and productive workforce.
The full article can be found by clicking here.